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Happenstance Whiskey
Nashville's unique 100% women-owned distillery.
PROBLEM
Happenstance wanted to elevate awareness around their whiskey brand by driving bottle sales and increasing turnout at their event. The goal was not only to attract more guests but also to create an experience that encouraged them to purchase and enjoy more of their whiskey.
SOLUTION
We secured TV coverage, connected them directly with the company’s CEO, and drove a remarkable 78% increase in sales.
90%
INCREASE IN WEBSITE TRAFFIC
46%
BOOST IN SOCIAL MEDIA FOLLOWERS
78%
INCREASE IN PRODUCT SALES
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